EMS ELECTRICAL

Coming from Caracas in Venezuela, electrical business owner Vicente Romano was struggling to understand how a different environment worked. He worked endless hours without reaping just rewards. He needed expert guidance to help him find the right direction.

The Client

• Name: Vicente Romano
• Job Title: Managing Director
• Company: EMS Electrical
• Location: Reading, Berkshire

“You have to ask ‘is having a coach right for your business?’ Because you think that you know everything. Let me tell you, you don’t!” Vicente Romano

The Business’ Challenges

EMS Electrical business owner Vicente knew all about electrical leads, but not how sales leads and conversions worked. He wanted to improve revenue growth for his business, and also to claim back some time for himself.

Revenue growth had been slow. And it was made worse by the pandemic’s impact in 2020. It wasn’t that Vicente wasn’t working hard to improve his business. He was actually overworking. But that meant burnout and reduced strategic thinking.

Vicente’s approach to lead conversion was to take someone for a long lunch. He had a limited understanding of crucial business metrics like conversion rates. Without a structured sales and marketing system and measurement monitoring, he was working blind. He needed a more effective, rather than haphazard, approach to his business.

That’s why he turned to me at ActionCOACH for help.

“Being in a different environment and understanding different conditions, the only way to do it is with someone who challenges you… Having a coach provides you with goals and setting them in the right direction.”

How Did We Overcome The Challenges?

With regular business coaching sessions, Vicente created more structure for EMS Electrical. I helped him to understand fundamental business metrics. He began to track and leverage the essential metrics that drive growth.

When it came to sales, we worked on implementing an effective, structured sales process. Over time, that improved lead management and conversions.

Another significant change was diversifying the EMS client base. We shifted focus towards higher-value commercial projects. This distinct target audience made a positive impact on business growth and profit.

By implementing better systems and processes, we reduced Vicente’s workload. He no longer needed to work around the clock, and he became able to reclaim personal time.

“I had to understand what is a lead, conversion rate, customer acquisition…I can’t even believe it. Now I’m using a sales system. That was a big change.”

The Outcome Of Our Coaching Sessions

Working together, we were able to develop Vicente’s business knowledge and skills. Implementing new systems and strategies was the key to the business’s growth.

• Revenue growth: Turnover increased from £120,000 to £400,000 within two years.
• Team and market expansion: A stronger team now supports both domestic and commercial clients.
• Leadership confidence: Vicente feels empowered to lead and innovate.
  

“We were in a bad situation… At that time I was living on my savings and now I’m able to cover my expenses which was goal number one. Next, we’re taking the business to £1 million in three years time or even sooner.”

Take a look at more of our success stories

Developing New Skills And Strategies To Drive Business And Personal Growth

“If you’re not willing to be accountable and to do exactly what you said you would, you’re wasting your time.”

Vicente’s take on business coaching is so true. You need to commit to the sessions and implement the tasks and strategies that we discuss. I’m here to keep you on track, to review results and help you with challenges that arise. But you make the difference to your business with me supporting you from the sidelines.

If that sounds good to you, why not give business coaching a try? Let’s chat about ways that we can work together to achieve your goals.