Paul Cain’s business was ticking along. But they were losing clients as quickly as they were gaining new ones. To progress the business further, increase profitability and his own earnings, Paul felt that coaching was the right step.
“I just felt that we needed to take the business to another level, and coaching was something that I felt would get us there.” Paul Cain
Paul recognised a number of obstacles to growth for his business. He knew that changes needed to be made, but he wasn’t sure what they should be. That’s why the support of an experienced business coach appealed to him.
The good news for Paul’s business was that they were acquiring new clients. But the bad news was that they weren’t sticking around. The poor retention rate was causing business stagnation.
Paul was working long hours, even over the weekend. But he felt he wasn’t earning what he deserved. That’s not uncommon for a business owner. For him to take home a better salary, he needed to optimise profit margins.
Overall, the business lacked a clear growth strategy. When you don’t know where you’re heading, it’s hard to know how to progress. And without somebody holding you to account, it’s all too easy to procrastinate.
“If you carry on doing what you’ve always done, you’ll get what you’ve always got.”
Paul was ready to change things up and kickstart his business. He recognised that business coaching was the key to making the right changes. Through our coaching sessions, Paul and I developed plans, goals and initiatives to drive Cain & Co forward.
Firstly, I helped Paul to develop a clear growth plan, focusing on client retention and lead generation. We set specific goals and tracked them in our regular coaching sessions. This accountability framework ensured that goals were monitored and achieved.
A game-changer for Cain & Co was introducing a money-back guarantee. This innovative client confidence initiative increased conversions and enhanced client trust. It shows that Paul’s willing to put his money where his mouth is!
By delegating and prioritising effectively, Paul reduced his working hours. With a clear plan to follow, he’s able to focus on strategic growth.
“I was working most weekends whereas now I’m not. That’s a direct sort of response from working with Phil, ActionCOACH, who’s one of the best out there.”
By implementing the right changes, the goals that Paul had wanted to achieve were met.
“We’ve changed from a business that was almost at a standstill to a business that’s growing every month.”
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As a result of coaching, Paul transformed Cain & Co from a business that was at a plateau to one that’s growing consistently. An impressive 40% increase in turnover speaks for itself. On a personal level, Paul’s reclaimed time away from work whilst taking home a better salary. Now that’s a win-win scenario.
Does this scenario strike a chord with you too? I can help you to improve your business as well as your work-life balance. Let’s chat about ways that we can work together to achieve your goals.
Managing Director, Justin Smith-Essex was facing severe challenges before reaching out to ActionCOACH for help. Not only had his business lost over £1 million, it was also negatively impacting Justin’s health. Together, we worked to turn that situation around.
