Managing Director, Daniel Lindstrom wanted to hone his skills as a leader. To do so, he needed to discover how to spend less time on day-to-day tasks and more time on long-term strategy. And with an ActionCoach by his side, that was totally possible.
“I needed a coach to see if I could get more out of myself and out of the company.” Daniel Lindstrom
It can be hard to see the wood for the trees as a business leader. You can find yourself at a crossroads with several routes open to you. Without a clear strategy and growth plan, it’s hard to know which way to head. This was certainly the case for Daniel and Impact Foods. With no clear plan to scale the business and automate operations, Daniel felt uncertain about the best way forward.
Daniel spent most of his time managing day-to-day tasks. But that left little room for strategic thinking or leadership. I see this issue regularly with my business clients. It’s important to manage your time and ensure you’re focussing on the things that will truly impact your business in the long term, not just today’s issue.
Daniel struggled to build a team he could trust. This kept him trapped in operational responsibilities. He needed to be able to delegate more tasks to others so that he could fulfil his leadership role.
This situation was impacting his personal life too. Trying to juggle his business demands with personal commitments was overwhelming, resulting in a poor work-life balance. He needed to redress the balance which is why he sought my help.
“I’d reached as far as I can personally in terms of growing the company or seeing what we can do and I felt like maybe I need some other input to see how we can scale the company, how we can automate the company further.”
Daniel recognised that athletes need effective coaches beside them in order to train properly and achieve their goals. So it made sense to him to turn to me at ActionCOACH for help with meeting his objectives.
Working on ideas and strategies together in his coaching sessions, Daniel implemented transformative changes.
We defined a company vision. This gave Daniel clarity on the company’s long-term goals. We then broke them into actionable steps, creating a roadmap for growth. With clear tasks to implement and goals to achieve, Daniel knew exactly what he needed to do. Our fortnightly coaching sessions kept Daniel on track. He focused on the high-value activities that aligned with business objectives.
I pointed out that Daniel couldn’t do it all himself and needed to free up time to spend on strategy. So I guided Daniel to hire and empower the right people. That allowed him to step away from operational tasks.
All of these steps made a positive impact on Daniel professionally and personally. By prioritising strategic initiatives and delegating effectively, Daniel achieved a healthier balance between work and personal life.
Business coaching led to substantial improvements for Daniel and Impact Foods:
“As of today, I’m almost exclusively working on the company as opposed to in the company as I was before… That’s allowing me now to work on strategies to grow the company.”
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Making time to step back from the daily to-do list and ask for objective advice from me, his business coach, has been transformative for both Daniel personally and his company, Impact Foods.
Now, Impact Foods is a scalable and profitable business. At the same time, Daniel’s reclaimed time for his personal life outside of work. With a focus on strategy and leadership, Daniel’s well-positioned to continue growing the company and achieving long-term success.
If that sounds good to you, why not give business coaching a try? Let’s chat about ways that we can work together to achieve your goals.
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