You can chuck a whole load of money at marketing efforts, but they won’t necessarily produce the results you want. As a small business owner, you probably don’t have a whole load of money to chuck around on a whim. That’s why it’s important to…
The first thing to remember is that “it’s all about you.” That ‘you’ being your customer or potential customer. To drive demand for your product or service, you need to show that it’ll meet a customer need, solve a problem or answer a question for…
SEO work is crucial for your marketing plan. With it, you can better understand and reach your target audience. What is the importance of SEO in shaping an effective marketing strategy? SEO boosts your content, driving traffic, attracting quality leads to your site and boosting…
You may question if you really need to spend time devising a marketing plan for your small business. If you want to reach new customers in your target market, and convince them to buy your products or services, then a plan will help to make…
How do you know if your business is successful? Do you know if your marketing efforts are reaching your target audience and resonating with them? By setting business goals aligned with your business objectives, you have something to work towards. Data gives you the insights…
If you’re running a business, you understand that a marketing plan is essential. What’s the point of having a fantastic product or service if no one even knows it exists! Right? When I worked with big agencies and corporations, marketing plans were full of everything…
Many business owners encounter challenges when they first dip their toes into marketing waters – and you know what? That’s totally normal! Marketing can be overwhelming, especially when considering time, budget, and resources. But here’s a little secret – sometimes, the only barrier to effective…
